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At Infine, we are shaping the future of sustainability in the food industry with our innovative technology, launched in February 2024. Since then, we’ve become a trusted partner for businesses aiming to seamlessly integrate sustainability into their operations while improving profitability and minimising risks.
With increasingly strict European Union regulations, e.g. Green Claims, CSDDD, CSRD, and the EU Deforestation Regulation, expanding sustainability strategies beyond carbon is not only a compliance necessity but also a significant market opportunity. Our Infine Insight service empowers businesses with sustainability insights across seven critical dimensions, enabling them to stay ahead in this evolving landscape.
Infine is a Nordic smart tech startup specialising in sustainability management. Our flagship product, Infine Insight, is a B2B SaaS that provides sustainability intelligence and data analytics for Fast-Moving Consumer Goods (FMCG) businesses to manage product, portfolio, and business sustainability.
Expanding to B2B2C, under development: Another feature with strong market demand is our automated, consumer-friendly, product-specific sustainability indicator that can be embedded in 2D product information pages or any other digital platform.
By leveraging deep technology and scalability, we provide our clients with the tools they need to lead in sustainability, from risk mitigation to opportunity identification.
The global shift towards sustainability is reshaping industries, presenting a significant opportunity for Infine. Companies are increasingly required to showcase their sustainability initiatives, and Infine provides the essential tools to meet these growing demands. With rising regulatory pressures and heightened consumer expectations, Infine is uniquely positioned to capture a large share of this expanding market.
The global shift towards sustainability has become a strategic priority for businesses, driven by stringent regulatory changes and evolving expectations from consumers, owners and internal stakeholders. Currently, around 70% of global companies are actively managing their carbon footprints to align with ESG (Environmental, Social, and Governance) requirements and increasing consumer demand for environmentally sustainable products.
The forthcoming EU Green Claims Directive will impose stricter demands, requiring companies to make accurate and comprehensive sustainability claims. These claims must encompass a broad range of environmental impacts, including carbon emissions, biodiversity, water usage, and adherence to circular economy practices. This Directive reflects a growing emphasis on transparency and accountability in environmental impact, extending beyond traditional carbon metrics.
Adding to the urgency, the Corporate Sustainability Due Diligence Directive (CSDDD), set to be enforced by 2026, underscores the serious legal and financial stakes for non-compliance. Companies could face sanctions amounting to up to 5% of their annual revenue, and their executives could face criminal charges for failing to address sustainability issues within their value chains in the EU area.
This regulatory environment not only highlights the critical gaps businesses must address but also presents significant market opportunities for software like Infine Insight, which consolidates, analyses and presents the data needed to help companies detect, understand and mitigate risks associated with comprehensive sustainability standards.
At Infine, we are not a junior team learning on the job – we are purpose-driven professionals with decades of experience in technology, sustainability, and business. Our team’s diversity and expertise across these areas bring unique perspectives and proven experience in the FMCG sector. We understand the industry’s unique challenges and opportunities because we’ve been at the forefront of driving its evolution.
Our software Infine Insight was built to address a genuine business demand – created by those who truly understand the industry inside out. As sustainability continues to rise as a top priority for consumers, the FMCG sector must keep pace. Our team is here to ensure that happens.
Our tech experts are leaders in software development, data science, and scalability, constantly pushing the boundaries of innovation to ensure our software remains cutting-edge. Meanwhile, our sustainability specialists bring a wealth of knowledge in sustainable business practices and regulatory compliance, making sure our solutions meet the highest industry standards.
This deep collective expertise empowers us to deliver results that matter. We’re not just providing a service – we’re shaping the future of sustainability in the FMCG sector. With Infine, businesses aren’t just managing sustainability – they’re positioning themselves for long-term success in a rapidly changing world.
CEO, Founder
As a passionate advocate for impactful business, Tiina Saukko (MSc Econ.) has spent nearly three decades exploring value chains, business ecosystems, and the multiple dimensions of sustainability. With a track record of driving growth in various sectors, they bring a wealth of experience gained across Finland, the UK, Eastern Africa, Sri Lanka, India, and Ukraine. Tiina’s leadership is grounded in their commitment to creating lasting change through sustainable practices, a philosophy that led to the founding of Infine. Their vision is to integrate sustainability into the core of business operations, helping companies thrive while making a positive impact on the planet.
Chief Innovation Officer
Elina has a strong background in communication, social sciences, and marketing, with extensive cross-sector experience spanning the public sector, NGOs, and startups. She has a particular focus on digitalisation and communication technologies, which has been central to her work. While social and environmental issues have always been at the heart of her activities, Elina found her true calling when she joined Infine and fully immersed herself in sustainability. A solution-oriented generalist, Elina is inspired by systems thinking and a growth mindset, continuously seeking innovative ways to drive progress and create meaningful impact.
Chief Technology Officer
With over 20 years of experience in software development, Tomi has worked in various roles as a developer, architect, trainer, and coach. His expertise has contributed to improving public transportation, postal services, district heating systems, and CO₂ footprint calculations. In addition to his extensive work in software development, Tomi is also a co-founder of another sustainability-focused startup. His deep technical knowledge and passion for creating solutions that drive environmental impact make him a key player in Infine’s technological advancements.
Chief Growth Officer
Simon brings over 20 years of experience in leadership roles within the food industry, having worked with companies such as Fazer and Compass Group. In addition, he has spent 10 years consulting and developing systems at Accenture, giving him a solid understanding of both business growth and operations. Simon is passionate about sustainability and believes it will play a key role in transforming how businesses operate. His experience and client-focused approach are central to Infine’s growth strategy as the company navigates the evolving landscape of sustainable business.
Chief Product Officer
Miemo is a 360° strategic generalist with over 20 years of experience in the digital services landscape. Formerly the Design Director at Frantic, one of Finland’s largest and longest-standing digital agencies, Miemo worked with notable clients such as Nokia and Merck & Co. Over the past decade, Miemo has shifted focus to startups, co-founding two and serving as Chief Product Officer at Funzi, a mobile learning platform for emerging markets. With a strong foundation in strategy, vision, and leadership, Miemo brings a wealth of expertise to product and design management, driving innovation and excellence.
Since our inception, we have successfully navigated three funding rounds, which have enabled the launch of our product and the growth of our sales. This foundation has positioned us for the next phase of expansion.
This year, our total sales have amounted to €201,000. We have also secured €450,000 in public funding in 2024, further bolstering our financial foundation. Cumulatively, before 2024, our total equity stood at €895,000, giving us a strong base to scale our operations and meet the growing demand for our sustainability solutions.
While we are excited to announce the opening of our seed funding round. We are inviting strategic investors who align with our vision and can contribute to our sustainable growth to join us. We’re always eager to partner with investors who can help us scale globally and meet the rising demand for eco-friendly, efficient solutions.
If you’ve read this far, it’s clear you’re serious about the future of sustainability and business success. Now is the time to act. Contact our CEO, Tiina Saukko, for an investor pitch. Let’s discuss how you can become part of our journey to make sustainability a profitable reality for businesses worldwide.
CEO, Founder