We can make wise choices in a changing world—even while shopping. Now, for the first time, we are collectively choosing Finland’s Most Sustainable Product.
Finland’s Most Sustainable Product will be announced on October 9, 2022, at the Sustainable Living (Kestävä elämä) event. The selection will be made by the Sustainability Panel, consisting of Finland’s top experts, and by public voting on www.ostavastuullisesti.fi starting from September 23, 2022. All consumer products deemed responsible can participate in the competition. You can read more about the sustainability assessment here.
The application deadline for the competition is September 15. 2022. Fill out the form here to enter!
We will conduct a sustainability assessment of your product. The evaluation not only serves as valuable information regarding the sustainability status of your product or service but also acts as an application to the competition. For simple consumer products (e.g., textiles, food), the assessment costs 180 EUR + VAT per product.
Increase Your Product’s Awareness as a Responsible Choice
Finland’s Most Sustainable Product will gain significant visibility—our main partner, JCDecaux, will offer nationwide exposure for the competition winners. Additionally, they will be featured on Ostavastuullisesti.fi and through the channels of the Sustainable Living event. We will publish a detailed visibility package for the winners later.
We believe the campaign will gain a lot of organic visibility—the launch of Ostavastuullisesti.fi gathered 750,000 views, and the site has been endorsed by a diverse range of influencers, from Pentti Arajärvi to Anssi Kela.
Sustainable Living Event 2022
The competition will culminate at the Sustainable Living event on October 8–9, 2022. The exhibition event, held at Kattilahalli in Helsinki, still has room for a few more stands, so quick actors can join. If you are interested, please send a message to annukka@infine.fi.
The Competition Jury
The most sustainable product in Finland will be selected by the Sustainability Panel, which includes Minna Halme, Professor of Sustainable Business at Aalto University; Jyri Seppälä, Director of the Center for Consumption and Production at the Finnish Environment Institute (SYKE); Anne Liimatainen, Senior Counselor for Climate Responsibility Education at the Finnish National Agency for Education; Markus Terho, Head of Sitra’s Sustainable Everyday Life Project; Antti Majava, Researcher at the BIOS Research Unit; and Mikko Mönkkönen, Dean of the Faculty of Mathematics and Natural Sciences and Professor of Applied Ecology at the University of Jyväskylä.
Read more about the Sustainability Panel
The Finland’s Most Sustainable competition is supported by JCDecaux Finland.