JCDecaux and Ostavastuullisesti.fi Continue Partnership for Finland’s Most Sustainable -Competition.
The global market leader in outdoor advertising, JCDecaux, has been a partner of the Ostavastuullisesti.fi website and Finland’s Most Sustainable Product competition since the platform’s launch in 2020. This collaboration will continue in 2024.
The Ostavastuullisesti.fi website and Finland’s Most Sustainable -competition aim to make consumers’ everyday lives easier by increasing the visibility of products and services that operate responsibly. A more sustainable future can only be achieved through collaboration, and promoting the visibility of responsible products is crucial for expanding sustainable product selection. The advertising visibility awarded to the winners highlights the work done towards sustainability for each product and service.
“We at Infine are proud to collaborate with a global media company like JCDecaux. The significant media visibility donated by JCDecaux plays a crucial role in bringing Ostavastuullisesti.fi and the Finland’s Most Sustainable -competition to the attention of all Finns to promote responsible consumption,” says Tiina Saukko, CEO of sustainability tech company Infine.
All products on the Ostavastuullisesti.fi website are evaluated across multiple dimensions of sustainability. Each product and service on the site has been approved by the Sustainability Panel, which is composed of leading professors and researchers in the field.
The Finland’s Most Sustainable -competition is held among all the products featured on the Ostavastuullisesti.fi website. In 2024, JCDecaux will provide the winners with nationwide outdoor advertising visibility across the 16 largest cities in Finland for the entire following year.
“Sustainability and responsibility are in JCDecaux’s DNA. We want to support and promote environmental and social responsibility through our operations. Outdoor advertising has a strong impact on consumer opinions in everyday life, and we are proud to make Finland’s Most Sustainable Product competition visible through Finland’s most comprehensive outdoor advertising network. Initiatives like these are necessary to spark discussions about sustainability, and we want to contribute to that conversation,” emphasizes Elina Valtia, CEO of JCDecaux.
The application period for next year’s competition is now open.
New Label for All Products and Services on the Platform
Competition participants will also receive Infine’s newly launched “Osta vastuullisesti” (Buy Responsibly) label, which is designed to highlight verified sustainability. The right to use the label is granted to all products that pass the curation by the Sustainability Panel and are featured on Ostavastuullisesti.fi. Together with consumers and companies, the aim is to gather all sustainable products sold in Finland on the Ostavastuullisesti.fi platform and in the Finland’s Most Sustainable Product competition.
The Ostavastuullisesti.fi website and Finland’s Most Sustainable -competition are produced by Infine.
For more information, please contact
Tiina Saukko
CEO & Founder
tiina@infine.fi
+358 40 509 5909